As your business has grown so have your data sources. ERP, CRM, SFA, EDI - with all these data sources to keep track of how do you know which data is accurate? How do you transfer data from one system to another? These questions drive the need for an affordable, easy to deploy and expandable system that allows small and mid-sized companies to automate the process of transferring data lowering operational costs and ensuring consistency of data throughout the organization.
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Customer Data Integration
Customer data integration is a way of sharing or ensuring that all
customer information can be accessed by multiple
business lines, offices, or businesses in an efficient manner. Customer
data integration is often referred to as CDI, but the two terms can
be used interchangeably. With
companies growing, merging, and being acquired all
the time, customer data integration is quite prevalent. Businesses
that have more than one location, business stream, or providers often
use customer data integration to make sure that they have a complete
client history. CDI
ensures that the business has access to all records
and that the customer has the very best experience possible. Customer
data integration benefits everyone in business, ensuring that everyone
has all of the information that is needed at the moment that it is
needed.
Customer Data Integration Explained
Customer data integration is defined as the combination of technology,
processes, and services that create and maintain accurate representations
of a customer. Customer data integration is used to share information
about a customer over multiple channels, business lines, and enterprises. CDI
is generally used when there are multiple sources of associated data
in different systems and databases.
Customer Data Integration and Master Data Management
Most people closely associated customer data integration with Master
Data Management, as customer data integration allows companies to access
information describing everything that has been recorded about a customer. Customer
data integration provides important information that is unique to each
customer; in addition, it also ensures that the business is able to
differentiate one customer from another. In short, customer data
integration ensures that the business is able to maintain accurate records
on each customer, regardless of how similar they may seem. CDI
helps the typical business provide each business line with the information
that is necessary about each customer.
Customer Data Integration a Bonus for the Customer
and Business
Customer data integration is not only advantageous for the business;
it is also good for the customer. Many customers are uneasy with
the notion of customer data integration because of concerns over privacy.
Customer data integration however can provide for significantly faster
and better customer experiences. Through CDI the customer is able
to call any business or business line associated with their primary
company without having to spend countless cycles explaining the same
concept.
Customer Data Integration and Data Alignment
The benefits of CDI provide both customers and their vendors with a
richer, more rewarding experience. The benefits to the customer
are in saved time and in a more rewarding interaction with the vendor,
while the vendor benefits from significant cost savings. Through
tools that enable CDI organizations can, for the first time, truly begin
to benefit from what is often referred to as a "360 degree" view
of the customer, ultimately enabling the kind of customer service that
all consumers seek every day.
